Effective Date: September 16th, 2020
1) Your Privacy Rights
2) EU Specific Provisions
The Software are not directed to children. If a parent or guardian becomes aware that his or her child (based on the jurisdiction where the child lives, which in the United States means someone under the age of 13) has provided us with Personal Data without parental consent, he or she should contact us at Privacy.BlueHorseshoe@bhsolutions.com. We will remove such information from our systems as soon as reasonably practicable.
4) What is Personal Data?
5) Scope and Consent
Blue Horseshoe honors your choices. You can choose whether you wish to receive promotional emails, SMS messages, telephone calls, and postal mail from us by using the opt-out methods described below (see “How You Can Opt Out of Marketing Communications”). If we determine that your explicit consent is needed to send promotional communications, we will obtain that consent before or at the time of data collection.
6) Privacy Shield
Blue Horseshoe is responsible for the processing of personal data it receives, and under Privacy Shield we may subsequently transfer that data to a third party acting as an agent on our behalf. Blue Horseshoe complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.
With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Blue Horseshoe is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Blue Horseshoe may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you are a resident of the EEA and have an unresolved privacy or personal information collection, use, or disclosure concern that we have not addressed satisfactorily, please contact the EU Data Protection Authorities. If you are a resident of Switzerland and have this concern, please contact the Swiss Federal Data Protection and Information Commissioner. In connection with its self-certification under the Privacy Shield, Blue Horseshoe commits to cooperate with the panel established by the EU Data Protection Authorities and comply with the advice given by the panel with regard to Personal Data transferred from the EU. Blue Horseshoe also commits to cooperate with and comply with the advice of the Commissioner with regard to Personal Data transferred from Switzerland. This is provided at no cost to you.
For more information on how to contact the EU Data Protection Authorities, click here.
For more information on how to contact the Swiss Federal Data Protection and Information Commissioner, click here.
Under certain conditions, more fully described on the Privacy Shield website https://www.privacyshield.gov, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
7) How We Collect Your Personal Data
When you use our Software, we collect the following types of Personal Data to provide you with use of and access to our Software and to help us personalize and improve your experience:
Information you provide to us: We may collect Personal Data, such as your name, phone, email and other similar information that you enter directly onto or in connection with our Software. Generally, Personal Data is collected when: (i) you register for an account with the Software, (ii) you request information about our products and services; (iii) register for an event or content including newsletters (iii) and respond to a survey. If you fail to provide the requested Personal Data, you may not be able to access all or portions of the Software or purchase products and services.
Billing Data: We use third-party service providers to process payments made through the Software. We store name, address and, where applicable, the expiration information and last four digits of your credit card for tax compliance and user support purposes. All other payment information (i.e., complete credit card information) is available only to our payment processors.
Support and Correspondence: You may provide certain Personal Data in connection with user support and inquiries. User support histories are maintained for so long as the associated account remains active and a reasonable time thereafter.
Feedback: If you provide us with feedback, we will collect your email address as well as the content of your email in order to respond to you.
Other methods of collection: We may also collect information from or about you in other ways, such as through your contact with our customer support team, your results when you respond to a survey, and your interactions with members of the Blue Horseshoe corporate family or other companies.
8) How We Use the Personal Data We Collect; Purposes and Legal Bases for Processing
Our primary purpose for collecting and processing Personal Data is to provide you with a secure, smooth, and efficient user experience. We may also use your Personal Data to:
9) How We Share Personal Data with Third Parties
Blue Horseshoe partners with and occasionally hires other companies to provide services on its behalf (such as cloud hosting and storage.) Personal Data may be shared with these companies; however, we will only share your Personal Data to accomplish the purposes for which we collected the Personal Data. These third parties are contractually required to maintain the confidentiality of your Personal Data and are contractually prohibited from using that information for any other purpose.
We may also share your information as follows:
10) How We Protect and Store Personal Data
We endeavor to protect the security of your Personal Data. We use a variety of security technologies and procedures to try to protect your Personal Data from unauthorized access, use, or disclosure. For example, we store the Personal Data you provide on computer servers with limited access that are located in controlled facilities.
12) How You Can Opt Out of Marketing Communications
You may sign up to receive marketing communications from us, change your current preferences, or unsubscribe from marketing communications by contacting us at optout.BlueHorseshoe@bhsolutions.com.
13) How You Can Access or Change Your Personal Data
Upon request, Blue Horseshoe will provide you with information about whether we hold any of your Personal Data. You may request access, correction, or deletion of your Personal Data by contacting us at Privacy.BlueHorseshoe@bhsolutions.com. We will respond to your request within a reasonable timeframe.
14) Additional Privacy Rights for Individuals in the European Union (EU USERS ONLY)
Under the General Data Protection Regulation (GDPR) you have a number of rights with regard to your personal data.
Please send these requests to us at Privacy.BlueHorseshoe@bhsolutions.com.
If you have provided consent for the processing of your data you have the right (in certain circumstances) to withdraw that consent at any time which will not affect the lawfulness of the processing before your consent was withdrawn.
You have the right to lodge a complaint to the EU Data Protection Authorities, click here if you believe that we have not complied with the requirements of the GDPR with regard to your personal data.
Identity and Contact Details of Controller
Blue Horseshoe Solutions, Inc. is the data controller. Blue Horseshoe, NL B.V. serves as the representative of Blue Horseshoe Solutions, Inc. Contact at Privacy.BlueHorseshoe@bhsolutions.com
Last Updated: June 5th, 2019